Japan-based Isetan Mitsukoshi Holdings Ltd has chosen Malaysia to open its second ISETAN The Japan Store in the world, after Paris, France. The major department store chain operator aims to introduce Japanese craftsmanship, culture and services to global customers including Muslims.
ISETAN The Japan Store, a collaboration between Cool Japan Fund and Isetan Mitsukoshi, is a specialty store which offers Japanese lifestyle and aesthetical products to customers.
The store, which occupies six floors of Lot 10 Shopping Mall in Bukit Bintang, offers high-quality products from more than 200 Japanese brands. Local specialty products from many parts of Japan are sold on the underground floor, featuring spaces where customers can enjoy food and beverages, including tempura, soba noodles and sake. Staff members have been trained in Japanese customer services.
“We hope that many people from across the world will visit us and discover Japanese quality and fine products, culture, history and services from Japan, along with ‘omotenashi’ hospitality,” said Hiroshi Onishi, president of Isetan Mitsukoshi Holdings.
Isetan Mitsukoshi Overseas Merchandising (Policy) Division General Manager Hajime Nakagawa said the company was optimistic the store would do well in Malaysia considering the country’s growing economy and population. Besides local people, we are also targeting tourists visiting the country.
Nakagawa said the company aimed to deliver the ‘real Japan’ high-end items to its customers here given the growing interest in Japanese culture in this part of the world.